Concept development. Art direction. Set design. Prop sourcing. The following selection of commercial work encompasses a little of everything. Imagination to hands on, pen to paper, rolled up sleeves, splintered fingers through to paint covered overalls. Here are both examples of television commercials and web promo video.
Four Jet2 adverts standby art directed on location... plus custom props from fake floors and clip-on partially painted walls (to protect the location house) to baskets of blotchy pink laundry. These adverts were produced and directed by Mezzo Films of Leeds in association with the Home agency.
Household names to the obscure... sets, props and art direction by Paul Mansley.
Fallen Hero: the illustrious online fashion destination that brings a wealth of the most desirable branded menswear at the click of a button has proudly launched a flagship store. This conceptual retail experience juxtaposes the essence of Great British heritage with contemporary high street fashion, utilising reclaimed materials, bespoke furniture and custom painted display solutions. At every stage of the design process, the consumer experience was prioritised to be as of paramount importance. In 2011, Fallen Hero won of the highly prestigious Drapers' 'Young Fashion Retailer of The Year' prize with the new store receiving widespread acclaim.
Video one (left) was commissioned by Visit York to show at their A.G.M. in November 2011. Video two (right) depicts the Spilsby Bunkhouse, Lincolnshire. The purpose of the second video is to promote the affordable accommodation, encouraging the general public to book a stay. Both videos were directed and edited by Paul Morricone, produced by Paul Mansley, with both Pauls operating H.D. DSLR cameras.
